Volunteer Spotlight

Peter Brodsky and Terrence Maiden on Their Service to the President's Advisory Board

Dallas developers help ensure UT Southwestern's soon-to-open RedBird facility flies high

True to Texas form, Peter Brodsky and Terrence Maiden’s involvement with UT Southwestern Medical Center is a two-step.They're both active President's Advisory Board members, providing guidance to UT Southwestern President Daniel K. Podolsky, M.D., and the institution’s leadership. They’re also the brains and design muscle behind the redevelopment of the former Red Bird Mall, one of the most ambitious mixed-use urban developments in recent Dallas history and a project that’s charting a bold expansion for the Medical Center.

Peter Brodsky
Peter Brodsky Provided by Peter Brodsky
Terrence Maiden
Terrence Maiden Provided by Terrence Maiden

Pursuing a vision to reimagine a fading mall in southwest Dallas County into a vibrant neighborhood center, Mr. Brodsky and Mr. Maiden have spent the last seven years transitioning the former Red Bird Mall into a vibrant, mixed-use development to be called The Shops at RedBird. Next month will mark the opening of UT Southwestern Medical Center at RedBird, a 154,000-square-foot outpatient facility designed to bring the Medical Center’s exemplary patient care to a long-underserved community and a milestone in the project's evolution.

Aerial view of UT Southwestern Medical Center at RedBird
Contruction continues at The Shops at RedBird in advance of the redeveloped property's opening in July 2022. UT Southwestern Medical Center at RedBird will occupy the white roofed building on the right side of the property. Russell Glen Company

“Our goal is to restore the former RedBird Mall to a place of pride in the southern Dallas community by providing quality amenities, including health care,” said Mr. Brodsky, Reimagine RedBird’s CEO. “I feel overwhelming pride in helping to bring UT Southwestern, the premier medical provider in our community, to southern Dallas. By doing this, lives will be saved in this community.”

In addition to expert neurological care and hematology-oncology services, UT Southwestern Medical Center at RedBird will offer a broad range of programs and services for adults, including mammograms, infusion therapies, and depression and diabetes screening. The institution’s Culinary Medicine Program will also be on site to educate and empower patients to make healthy food choices part of their strategy for personal wellness.

“By doing this, lives will be saved in this community.”

Peter Brodsky

“There was a definite need for the community to have more access to a wider range of options when it comes to health care,” said Mr. Maiden, Co-Developer of Reimagine RedBird and CEO of Russell Glenn Company, a Dallas-based commercial real estate development company. “The southern Dallas region has been underserved in the health care area for many years, and it’s meaningful for UT Southwestern to be serving this community – a total win-win.”

Recently, both men stepped away from putting the finishing touches on what is sure to be one of this summer’s biggest grand openings to reflect on their involvement with The Shops at RedBird project and UT Southwestern’s growing impact in southwest Dallas County.

How has UT Southwestern impacted you and your family?

Mr. Brodsky: UT Southwestern is an invaluable resource for our community, and both its clinical and research work have had direct impacts on our family.

My father lived in New York City and had been suffering from a respiratory issue for more than 18 months. Despite access to great medical care, he was unable to get any relief or even a clear diagnosis. It was becoming debilitating. Dr. Podolsky directed him to two UT Southwestern specialists who were generous with their time. Thanks to UT Southwestern, he was able to get well.

On the research side, our son suffered from depression and anxiety. The research being conducted by Dr. Madhukar Trivedi and his team at the Center for Depression Research and Clinical Care is near and dear to our hearts.

What distinguishes this institution as a leader in academic medicine?

Mr. Maiden: Two major factors distinguish UT Southwestern as a leader in the academic medicine space: its leadership team and its ability to recruit the brightest talent. Dr. Podolsky, Dr. John Warner, and the leadership team have extraordinary vision for the university. They continue to push for greater innovation and global impact, and UT Southwestern has been incredibly committed to developing the next generation of well-rounded leaders in clinical care and research.

Why are you excited to have UT Southwestern coming to RedBird?

Mr. Brodsky: If there is one thing we have learned during the pandemic, it is that access to health care is inequitably distributed in our country, which has a huge impact on health outcomes. Providing convenient access to the highest quality health care for southern Dallas residents will change and save lives. I also want to praise UT Southwestern’s total commitment to providing southern Dallas both medical services and a physical space that are of the highest quality, sending a clear message to the community that UT Southwestern values it.

RedBird Mall entrance Rendering
An architect’s rendering illustrates the entrance to UT Southwestern Medical Center at RedBird, the new outpatient facility that will bring the Medical Center’s best-in-class care to communities in southwest Dallas County. UT Southwestern Medical Center
RedBird Construction
Work continues on the main entry to UT Southwestern Medical Center at RedBird with plans to open the patient-focused clinical facility in July 2022. A formal ribbon cutting event is planned for later in the fall. Perkins & Will

Mr. Maiden: UT Southwestern is offering more access to exceptional health care options for southern Dallas, and the true impact could be even greater. The number of jobs created for the region, potential collaborations with key community organizations like the University of North Texas at Dallas, and access to expanded preventive care options demonstrate how UT Southwestern’s presence at The Shops at RedBird will cultivate a change in the area. Lastly, the medical center UT Southwestern has built at The Shops at RedBird is iconic. The quality of design both externally and internally is incredible.

What do you find most engaging about the Present's Advisory Board?

Mr. Brodsky: In my tenure on the President’s Advisory Board, I have served on the nominating and finance committees. On the Nominating Committee, I help ensure our membership includes diverse perspectives that can advise Dr. Podolsky. As part of the Finance Committee, I share my perspectives with UT Southwestern’s finance team. It is also fun to be able to interact with UT Southwestern's administrative and medical teams.

“From opening a vaccination center at RedBird to the level of detail that is put into the design of the RedBird medical center, UT Southwestern puts
people first.”

Mr. Maiden: My time on the President's Advisory Board has been very fulfilling. The leadership team for UT Southwestern is engaging and cares deeply about the community it serves. I have greatly enjoyed my involvement with the Marketing Committee and feel that my voice is heard and my input is valued.

What have you learned about UT Southwestern?

Mr. Maiden: I have been impressed with the level of passion the entire team at UT Southwestern has for people. There is so much work that goes into building a culture of genuine care within an organization. It speaks to the vision of the leadership team and their approach to providing quality health care to communities. From opening a vaccination center at RedBird to the level of detail that is put into the design of the RedBird medical center, UT Southwestern puts people first.

What has been your most memorable volunteer experience?

Mr. Brodsky: Early in the pandemic, my wife, Lael, and I brought dinner several times to medical staff who were caring for COVID-19 patients. Nurses and doctors were unable to go home and were working almost 24/7. We were overwhelmed with gratitude for their services and sacrifice.

As a donor, why do you continue to give?

Mr. Brodsky: UT Southwestern is a critical asset for our community. They conduct groundbreaking research and set the bar for patient care. What better cause could we support? Giving to UT Southwestern is one of the smartest investments in our shared future.

What is UT Southwestern's biggest contribution to the community?

Mr. Maiden: UT Southwestern’s award-winning medical research has made one of the greatest impacts on the region, and its vision for bringing quality health care to various communities is extremely impactful. The health care needs of the RedBird-Oak Cliff area have been vastly underserved for many years. Now UT Southwestern is fulfilling those needs in a meaningful way.

  • Dr. Podolsky holds the Philip O’Bryan Montgomery, Jr., M.D. Distinguished Presidential Chair in Academic Administration, and the Doris and Bryan Wildenthal Distinguished Chair in Medical Science.
  • Dr. Trivedi holds the Betty Jo Hay Distinguished Chair in Mental Health and the Julie K. Hersh Chair for Depression Research and Clinical Care.
  • Dr. Warner holds the Jim and Norma Smith Distinguished Chair for Interventional Cardiology and the Nancy and Jeremy Halbreich, Susan and Theodore Strauss Professorship in Cardiology.